An elegant, comfortable, and timeless brand.
-
How to create a brand that feels elegant, comfortable, and timeless? Zeffir wanted to capture the essence of casual beauty while appealing to women who value both style and practicality in their everyday wear. We developed a soft visual identity for Zeffir, inspired by nature and elegance. Flowing typography and light and dark pastel colors combined were used to create a brand that feels fresh and feminine. The designs emphasized the everyday beauty of Zeffir’s outfits, particularly their signature floral dresses.
